Diamond Dwellings is pleased to welcome a new neighbor to Hamilton Mill. We just sold another Hamilton Mill home yesterday. This home is located in the Ashebrooke section and sold for 98% of list price.
Why did the home sell? It was priced right ($299,900, Five bedroom, four full baths). The home was in immaculate condition, and word of mouth was important in the sale of this home as well as our internet marketing were all key factors to getting this home under contract and sold.
There are over 120 homes for sale in Hamilton Mill as of this writing, and to get the traffic and ultimately offers that get homes sold all of the above mentioned items are crucial to selling success.
Why are these factors important to you as a seller and buyer?
1. Pricing: With so many homes on the market in this local area of Hamilton Mill, the buyers have numerous choices and if your home is overpriced both buyers and agents will not even look at the house. We get a lot of Sellers that say they want to price their home at a price over and above the current “market value” and tell us that they will sell at a lower price and they want someone to make them an “offer”. Well this is a good thought process but it is not realistic in the current market conditions. Buyers look at homes in specific price ranges and if a home is priced above market they will go by them without even looking. You need to price a home properly from the start to get the activity needed to sell. Showing traffic is usually highest in the first three weeks of listing a home. After that point, if the home is in good condition more than likely you have a price issue. You have to price the home properly to get Buyers in the door.
2. Immaculate Condition: When we were sitting at the closing table yesterday the Buyer made a special point to tell our Seller that one of the things she liked about the home was that it was in “move in condition”. A buyer in today’s market does not want to go into a home and have to do any work to it. This client said that she is a neat freak and wanted a home that was well taken care of.
Exterior condition goes a long way to Buyers impressions as well. The first impression of a home or person for that matter is crucial. If the yard and home are well maintained it gives the Buyer the sense that the home has been well taken care of. Make a great first impression and you have a great shot at selling your home if the price is right. Price it wrong and first impressions do not mean a thing because no one will come inside.
3. Word of Mouth: They say that word of mouth and referrals are one of the keys to business success. At Diamond Dwellings we are constantly being called on as a resource from Buyers, Sellers and other agents who are looking for homes in the area. Why are they calling us? Well, one reason is that they know we are a local, highly trusted resource for real estate. We know what is on the market, what is coming on the market, and where the good deals. I am currently working with a number of clients that came from word of mouth and referrals. As a seller, help yourself and get the word out to friends and co-workers to let them know you are looking to buy or sell a home. You never know what you might find.
4. Internet Marketing: Over 80% of all Buyers start their search for their new home on the internet. Of those 80%, 92% look for homes with multiple pictures on the internet listing. We as a company post 25 photos on Realtor.com, as well as numerous photos on the local listing services. We also have over 100 internet sites that Buyers can find our homes. Why is this important. See above. The internet has changed the way we as Realtors do business. Blogging (you are reading one right now), internet listing services, video marketing, podcasts are all a vital part of our internet marketing program.
If you have any comments or questions please feel free to call on me to answer any additional questions you may have.
